---
title: Benefits of WhatsApp API
slug: benefits-of-whatsapp-api
docTags: 
createdAt: 2023-02-16T14:03:24.000Z
---

WhatsApp Business API is a programmable API, launched by Facebook in 2018 allowing businesses to Broadcast & receive Unlimited messages to a Global audience & drive better customer experiences on WhatsApp. 

By connecting your WhatsApp Business API account with an official WhatsApp Marketing platform like Peach, you can:

1. Broadcast promotional messages to unlimited users on WhatsApp 
2. Personalization of messages at scale
3. Get Verified Green Tick on WhatsApp to boost Business Authenticity
4. Multi-agent access for customer conversation management
5. Integrations with tools like CRM, analytics, and third-party apps for logistics, marketing and more
6. Send retargeting broadcast campaigns

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In addition, API can enable you to set up smart automation like broadcasts, abandoned cart recovery notifications, order status alerts, feedback sequences, product review requests, and more.
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