---
title: Delivery Modes
slug: delivery-modes
docTags: 
createdAt: 2025-01-06T11:19:16.228Z
---

When setting up a broadcast campaign on Peach, you can choose from the following delivery modes to optimize how your messages are sent:

**1. Instant Delivery**

- Delivers as many messages as possible immediately upon launch.
- **Retry Mechanism:** Automatically retries delivery for undelivered messages during the scheduled date and times.
- **Use Case:** Ideal for urgent campaigns where reaching the maximum audience quickly is critical. Recommended when time-sensitive offers or announcements require immediate attention.



**2. Gradual Delivery**

- Spreads message delivery fairly equally across the scheduled date and times.
- **Retry Mechanism:** Ensures consistent distribution while retrying failed messages within the schedule.
- **Use Case:** Suitable for campaigns where steady engagement is prioritized over immediate delivery.
  	**1.	Send Limits: **You have lower send limits, and spreading delivery helps you stay within acceptable thresholds.
  	**2.	Quality Score Concerns:** Maintaining a consistent flow minimizes risks of triggering spam filters or bans due to sudden spikes in activity.
  	**3.	Feedback Monitoring:** Gradual delivery allows you to assess recipient feedback in real-time and pause or adjust the campaign if necessary.

  Choose the delivery mode that best suits your campaign goals, timing requirements, and technical constraints.