--- title: WhatsApp API vs Business App slug: whatsapp-api-vs-business-app docTags: createdAt: 2023-02-16T14:21:08.000Z --- WhatsApp Business App is great for small business owners that want to use a separate WhatsApp account for their business requirements. WhatsApp API account allows business owners to integrate apps, automate workflows and build and engage their audience using third-party apps like [Peach](https://www.trypeach.io/). Here's a quick reference on the differences between these two types of accounts: | | **WhatsApp API** | **WhatsApp Business App** | | --------------------------------- | ---------------------------------------------------------------------------------------------- | ------------------------------- | | **Broadcast Limit** | Unlimited User / Day | 512 Contacts | | **Multi-user Access** | Unlimited Users | Upto 5 Users | | **Multi-device Support** | Unlimited if you use platforms like Peach | Upto 5 Devices | | **App access** | No. Can only be accessed via official Facebook partners like [Peach](https://www.trypeach.io/) | Can be accessed via native apps | | **Automation** | Yes | No | | **Reach** | Any User Irrespective of whether they've Saved Your Number or Not | Only Saved Contacts | | **Green-tick Verification ** | Yes | No | | **Clickable Messages** | Yes | No |